If you have been following my blog for a while you have probably heard me and many other creators talk about the importance of subscribing for continued updates. There are many ways you can be updated of new posts so why is it important to you need to be subscribed to say in contact with creators? Creators don’t ask you to subscribe because we are trying to be annoying or that we want to spam your inbox but because it’s the only way you can ensure you will never miss a post. Some people use social media to promote their posts but it’s not the best way to stay informed because our blogs are top priority and often social media is a very low priority and you may miss something if it glitches or creators forget to publish it. If you don’t own a blog you may think that there is no point to subscribing because you will hear about it through social media and that may be true but there is a reason creators build email lists. In this post I am going to talk about why we build email lists and the benefits of being a subscriber.
Social media glitches a lot- Facebook and Instagram are great for promoting new and old content but I have to say it glitches a lot and sometimes it doesn’t let you share a post for whatever reason. I hate Facebook because it restricts what you can say and sometimes it won’t let you share a perfectly good post that does not go against community standards but due to updates it is not letting you share so you have to try again in a few hours and hope it works. The only reason my blog posts are shared to Facebook is because WordPress automatically shares it but errors do happen and sometimes it doesn’t post to my Facebook page for whatever reason. If I happen to notice I will do it manually but I have so many things I need to do after I hit publish to make sure that my post get seen so I don’t always notice when posts fail to share to my social media and sometimes it’s hours or even days before I become aware of it. My subscribers are always notified when I make a post and even if it doesn’t share to Facebook my subscribers always know when I make a post. My blog goes down like every site does but it’s not nearly as much as major social media platforms and it’s usually only when I am doing major updates which isn’t often.
Some people get fed up with social media- Social media glitches and it can be frustrating when your trying to share a posts and I think we all have a love/ hate relationship with it. Social media is great for promoting new and old content but there are so many issues with it that you wouldn’t know about if you only used it for pleasure. As a creator, you are encouraged to use social media to grow your brand but it is not a requirement and there are so many people that blog without a Facebook or Instagram account and do just fine because there are other sites you can put your content on. Content creators have the same rules to posting on social media as businesses do and sometimes these rules restrict us from sharing what we want to and we get fed up with it so we stop using it because you are not required to have social media. Some people creators may tell you when they are shutting their social media accounts down but some people won’t to avoid people trying to convince them not to. Creators often won’t delete their blogs because that is the part they enjoy the most and they will only delete their social media so if you are not subscribed you will not longer know when new posts are made if someone were to decide they didn’t want to use social media anymore. I use social media to help my blog grow but I can’t make promises I will use it forever because it is the part I hate the most and I would rather just stick to writing. You never know where someone stands with social media or if they are at their breaking point and are thinking about deleting it because often creators won’t say their feelings with social media and will just delete without warning if it causes extra stress.
It can help us get paid partnerships- Blogging can become a career because it creates opportuines that you would not have had without blogging but like any job you have to work hard to get those opportunies. In the beginning, before you have any subscribers blogging is cheap but as you grow you have to invest to continue to get grwoth. Blogging can be expensive and as annoying as you may think sponsors are it’s how creators financially support themselves because without sponsors we can’t make our blogs better and continue to create. Paid partnerships are hard to get because often brands seek out people with hundreds of thousands of followers and high engagement which you may not have as a newbie. You can still get opportunies with a low engagement and following but in experience it’s much harder to find someone that see your potential and pays you for what you deserve. It may not seem like much but subscribing or commenting can actually increase the chances of your favorite creator landing their dream partnership and getting paid so it feels like what they do is worth it.
Some creators make secret content only available to subscribers-Did you know that social media is the last place to get notifications of new posts and the first people I notify are my subscribers? If you are not subscribed to my blog I most likely will share it to my social media and you will know about it eventually but you still could be missing out. Some creators make secret content not available to the public and the only people that can view it are their subscribers because you have to give people a reason to want to follow you. I have not made any secret content available only to subscribers but I have been seriously looking into ways I can reward my followers and give them something a little bit extra.
There are many ways content creators can promote posts and we are not just limited to Facebook or Instagram but some people may not have those accounts because you don’t need them to thrive. Social media is great for promoting but it is my lowest priority and sometimes I do forget about it because I started this blog to write about my disability not to constantly be thinking about what my next Facebook status is going to be. If it wasn’t for posts being shared automatically it would never get shared but it would still get views because my subscribers would still know about it even if I posted on a days Facebook was down. I have had difficulty with posting things to Facebook the last couple of times and almost didn’t share but it still got read because all my subscriber were notified. Some people like using social media for their blog but personally I hate it and will not spend extra time trying to get something uploaded if it’s being difficult. I didn’t write this post to tell you that you need to subscribe but to help you understand why creators need an email list and the benefit of being a subscriber. Are you building an email list for your subscribers or do you prefer social media?
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