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When it comes to creating a successful blog post, most people will tell you that it’s more important to focus on the quality of your post rather than trying to publish as many as possible. Many professional bloggers believe that a quality post should have at least two thousand words or more, and I agree that Google favors longer posts. However, I don’t necessarily agree that the length of a post should be the sole determinant of its quality because focusing only on word count encourages people to make their posts longer rather than working on putting out a good message. I have written many shorter blog posts that I consider to be of high quality, but in the eyes of Google, they may be considered low-quality because they are less than two thousand words and I have read longer posts where the blogger rambles for half the post and you have no idea what the point was supposed to be by the end of it but it would be considered higher quality by it’s length. Every blogger has different views on what they consider quality content and some people believe it’s about making the post as long as possible, while others argue that it’s not about word count but about the value it brings to readers. In this post, I will discuss my personal opinion on what I believe makes a post higher in quality.
Something that is two–thousand words or more– I do not believe that the length of your post is what makes it better but sadly if you want your post to rank higher you have to know a thing or two about SEO (search engine optimization) and one way you optimize your post for search engines is by creating long-form content. The length of your post should not be the only determining factor of what makes a quality post but in the eyes of Google, longer posts tend to rank higher than shorter ones and many bloggers strive for longer form content to get more eyes on their post. Before you go and make your posts as long as possible, I want to remind you that shorter posts have their place too because people tend to skim articles if you make them too long. The length of your post should be specific to you because it depends on the types of readers you have and where you are in your blogging journey, because even though professionals typically recommend long-form content, not everyone will have success with longer form content because some people have readers that prefer posts that are short and to the point. I do try to write longer posts to rank higher which is part of the reason I have my comment policy at the bottom of every post but I will not knowingly write a bad post to get more views.
Something that is well–researched– Have you ever read a super long blog post that had all the facts wrong and you wondered if that blogger did any research? The sad truth is that some people don’t care if their blog post is bringing any value because their only goal is to make it rank higher and to get more views. When I read a blog post, I can always tell when a blogger puts a lot of time and effort into their posts because they are typically very well-researched and provide more value than a longer post that only cares about getting on page one of Google. In my opinion, I think that well-researched posts don’t get enough recognition because often people spend more time on them, even if it’s less than one thousand words. Length is not the only thing that matters because bloggers that fill their posts with a bunch of useless garbage when they should have stopped five hundred words ago are not as helpful and show in your writing.
A post with lots of engagement – A successful post isn’t only about how many words someone is able to write because not all bloggers will be able to write long-form content or want to. But it’s also about how many people engage with you because when people engage it helps websites tremendously. If your post gets no likes, I don’t necessarily believe that it means that it was poorly written because not all bloggers have audiences that feel comfortable commenting but I do think that when a post gets some likes or shares, it does make it higher quality because it shows you wrote on a topic that gets people talking. Engagement is important for blog posts or anyone that is trying to grow a brand online because it contributes to SEO and when people share your post or leave comments it tells search engines that your blog is very much active.
There are so many ways that I think make a blog post quality and I don’t personally believe that it should have anything to do with the length of your post. If your post is long, it might be considered quality in the eyes of Google, but if I can’t figure out what the point even was by the end of it, I wouldn’t consider it better than a short post. A long post will rank higher than shorter ones, but I wouldn’t go as far as saying everyone should strive for two thousand words or more because it encourages people to focus on word count rather than creating content that helps people. Long-form content is what works for me as an individual, but I have not always been able to write long-form content and when I started blogging, my posts didn’t exceed five hundred words because I struggled with one paragraph. Focus on creating quality content because when it sounds like you know what you are talking about, you build trust with your readers, and it will do better even if it’s shorter because at the end of the day it doesn’t matter how long your post is if people are not taking anything away from it. What do you think makes a blog post quality?
I read all comments because I love hearing your thoughts but please be kind, keep all comments relevant to the post you are commenting on and your language clean. You don’t have to agree with everyone, but you should be respectful of everyone’s different points of view because rude comments toward me or any other commenters will not be tolerated. If you see that someone is struggling, it’s okay to offer support but please do not give out any kind of medical advice in the comment section of my blog even if you are a doctor because I am not qualified to diagnose anyone and can be held liable if it’s bad advice. The comment section of my blog is not for promoting yourself and any links that are dropped without my permission will immediately be edited out. If you violate my policy, your comment will be edited or completely removed from my site.